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Hamin Seo is a graphic designer and painting artist who
explores the dynamic and unpredictable movements.
She uses organic transformations to reflect the diversity
and complexity of human identity.    


all   •・   interaction     •    identity     •     web     •   publication   •    motion   •    installation     •     art practice     •     play


SPIN OFFVisual  Identity
2025
This project centers on designing a fictional music festival, with a primary focus on brand identity through typography. Spin Off is an indie rock music festival that showcases its distinct character through a nostalgic and artistic atmosphere inspired by the aesthetics of LP records.

The typography plays a key role in conveying the festival's mood—blending retro influences with contemporary expression to reflect the raw, authentic energy of indie rock.


 © Hamin Seo 2026 seohm25@gmail.com